AD ALGORITHM

A proposed transparent score that balances creative quality, freshness, engagement and trust while limiting spend dominance and repeated exposure.

LIVE SCORE INPUT
PROPOSED DELIVERY SCORE
0

0—100 / SAMPLE CALCULATOR

FORMULA V1

25% CREATIVE QUALITY + 20% FRESHNESS + 20% ENGAGEMENT + 20% TRUST + 10% CAPPED SPEND + 5 BASE − FATIGUE PENALTY

Spend cap

Square-root scaling prevents the largest wallet from buying every top position.

Frequency control

Repeated exposure lowers the score for that viewer and makes room for other advertisers.

Safety first

Rejected or unresolved ads are excluded before ranking. Payment never overrides policy.

PROPOSED ALGORITHM · NOT PROCESSING LIVE TRAFFICSCORE SOURCE IS INCLUDED IN THIS BUILD